Based in Rochester, NY.


Creator of scenic publications in which a large portion of sales is donated to a selected charity each year.
(28 pages) The Power Protocol is a concise, fast-paced guide to understanding and applying the mechanics of influence, strategy, and personal power in modern life. It concisely describes how Trump, Obama, Musk and all other influencers use tools and strategies to gain and maintain control and influence.
Written as a distilled “field manual” rather than a traditional academic text, the book blends ideas from classic strategic philosophy, political theory, behavioral psychology, and contemporary leadership analysis into a practical toolkit designed for immediate use. Its central premise is that success in politics, business, and personal advancement is rarely driven by merit alone, but by invisible protocols—repeatable patterns of perception management, positioning, and psychological leverage that shape how authority is gained and maintained.
The structure of the book is modular, allowing readers to approach it as a reference guide rather than a linear narrative. It is divided into thematic domains such as Strategy and Maneuvering, Deception and Image, Social Influence and Human Nature, Power Dynamics and Leadership, Conflict and Defense, and Personal Mastery. Each domain presents condensed principles that translate historical doctrines—drawn from thinkers like Machiavelli and Sun Tzu—into modern, everyday scenarios such as workplace politics, negotiations, branding, and reputation management. The emphasis is on clarity and execution: short directives, memorable rules, and actionable examples replace long theoretical discussions.
A distinguishing feature of the work is its dual focus on both external influence and internal discipline. Alongside tactics for persuasion, coalition building, and competitive positioning, the book stresses emotional control, self-awareness, and routine self-evaluation as the foundation for sustainable power. Practical sections outline daily and weekly “power routines,” scenario-based strategies for promotions or rivalries, and indexed master principles that function as quick-reference checklists.
Rather than presenting influence as inherently moral or immoral, the text frames it as a neutral tool whose ethical direction depends on the user. Its tone is pragmatic, sometimes provocative, and intentionally direct, encouraging readers to observe social hierarchies realistically and to act with deliberate intention rather than passive hope.
Ultimately, The Power Protocol positions itself as a compact synthesis of timeless strategic wisdom adapted for contemporary ambition—less a motivational book and more a tactical handbook for navigating complex human systems with awareness, adaptability, and calculated confidence.
Don Michael & John Kucko
Store Owners
Successfully creating scenic calendars and post cards, and donating a large portion of sales to charity - over $200,000 donated in our first 6 years.
Based in Rochester, NY.